01 · TEAM
FIELDWORK
The peer surface. Where capability transfers between people.
- ■AI-generated 15-min session agendas
- ■5-phase timer with full-focus mode
- ■Auto-summarized captures to Record
WORK,REBUILT.
the AI capability system for people, teams and countries.
ARK DAILY · LIVE
TODAY · L2CARD 07 / 65
CONCEPT
The stable information a model needs to give a useful answer.
2 of 3
ARK CAMPAIGN NO. 01 · WORK, REBUILT
ARK · AI CAPABILITY PORTALSCROLL →
TOOLS BOUGHT · PILOTS STALLED · CAPABILITY NEVER BUILT
THE PROBLEM · SOFTWARE TOURISM
95%
of organizations see no measurable P&L return on generative AI.
MIT · PROJECT NANDA · THE STATE OF AI IN BUSINESS 2025
Courses, webinars, one-off workshops. People "learn" AI in a vacuum, alone at a screen, then return to their inbox untouched. We call it software tourism. Visited, photographed, never lived in.
- 40%+of agentic AI projects will be cancelled by the end of 2027, on cost, unclear value, and weak controls.GARTNER · JUNE 2025
- 6.7%drop in real wage growth for AI-exposed roles since 2023, measured across 321 occupations. No matching job losses.APOLLO GLOBAL MANAGEMENT · JULY 2026
- 68 / 21AI shows up in 68% of occupations, but touches only about 21% of the tasks inside them. Exposure is not capability.GOOGLE · THE FIRST ATLAS REPORT ON AI
- 70%of the skills used in most jobs will change by 2030. Whatever you learned once will not hold.LINKEDIN · WORK CHANGE
01 · THE LAYERS
Three layers.one system.
FIELDWORK / DAILY / SIGNAL.team, habit, proof.
02 · HABIT
DAILY
The individual loop. Rep, expand, transfer. Every day.
- ■Personalized card generated for your role
- ■3-minute AI rep + evaluation
- ■Infinite-manual expand on any term
03 · PROOF
SIGNAL
The leadership view. Capability turned into a metric.
- ■L1→L6 capability progression
- ■Rep-score trend + hours reclaimed
- ■AI-written weekly board report
02 · THE ATLAS · 968 OCCUPATIONS · FELTEN AIOE
Which jobs is AI climbing.
968 occupations. 35 skills. Every one scored on the AI pressure curve. Search yours. See what to own and what to hand over. The Org Simulator then shows how your team's professions change as models advance.
TRY:
OPEN THE ATLAS →O*NET · Felten-Raj-Seamans AIOE · GenAI sub-index
03 · INSIDE · TAP A STEP TO SEE THE SURFACE
SEE INSIDE.
✳ this is what your team gets.
ARK OS · app.shift.ark ◱
QUESTION 03 / 06 · DIAGNOSTIC
Where are you honestly today with AI at work?
1I've tried ChatGPT a few times.
2I use it weekly for real tasks.
3I've rebuilt one workflow around it.
4My team runs on AI-augmented ops.
CAPABILITY LEVELL1 / L6
01. AI scores where you actually are.
SCRIPTED DEMO. THE REAL THING RUNS ON YOUR WORK
THE SYSTEM MAP · TEN MODULES
One loop. Three surfaces.ten modules.
Every module feeds the next. Hover any node to see what it connects to.
01 · FIELDWORK
M·07
ARK Loops
Repeatable team rituals that turn practice into shared muscle.
M·04
ARK Peer + Partners
External and internal facilitators plug in with programs. Every session lands in the team's Record.
CORE · CORE
Facilitation
Trained partners run the rooms. Physical, digital, hybrid. ARK gives them the delivery tools.
02 · DAILY
M·03
ARK Practice
The 3-min daily rep on your real work.
M·02
ARK Vocabulary
One editorial concept card per day, written for your role.
M·05
ARK Record
Everything you learn, kept. The personal knowledge base.
M·06
ARK Patterns
The 65 concept library. Forkable, versioned, yours.
M·10
ARK Know
Personalized daily intake. 3 signals, 2 tools, 1 use-case.
03 · SIGNAL
M·01
ARK Signal
Board-ready weekly reports written by AI.
M·08
CapabilityOS
Team roster with current level L1→L6, streak and shared records.
M·09
ARK Skills
Profession map. The AI-native shape of each role.
NEW IN THE WORKSPACE
Seven more working parts.all live today.
The daily loop stayed one action. Everything else went behind it.
RESEARCH · READ FOR YOU
Intelligence.
The studies that matter, read and turned into what it changes about your week.
OPEN →DAILY · 5 MINUTES
Pulse.
Your brief. Ranked for your role, each item with one line on why it matters to you.
OPEN →UPSKILLING · CREDENTIALS
Library.
Curated outside courses worth your time, plus the credentials you earned, kept on record.
OPEN →BEYOND THE JOB
Off Clock.
Grow the parts of you that are not billable. Short gentle practice, skipping always fine.
OPEN →YOUR REAL TRACK RECORD
Experience.
Your CV and history, read carefully. What it states, kept separate from what ARK infers.
OPEN →COMPANY · DEPARTMENTS · TEAMS
Roll-up.
One executive view. Drill from the company into a department, a team, a person.
OPEN →YOUR WHOLE-PERSON RECORD
Passport.
Work capability, credentials and pursuits in one record. Private by default, shareable when you choose.
OPEN →HOW IT WORKS · 3 MINUTES · REAL WORK
Three steps.one live rep.
- 01Tell us your role.
60 seconds. Name, role, industry, the one task you hate. That's the fuel.
- 02Run today's rep.
3 minutes. AI writes a challenge inside your real job. You attempt it. AI evaluates. Right, wrong, next.
- 03Expand anything.
Any term is clickable. Explanations stream in. Related concepts appear. Save what matters to your Record.
01 · YOUR WORLD
02 · YOUR TASK
03 · RUN THE REP
STEP 01 · PICK YOUR WORLD
Which function do you run?
WHY THIS WORKS · THE EVIDENCE BASE
This is not a product opinion.it is settled science.
THESE FINDINGS SHAPED HOW ARK IS BUILT. THEY ARE NOT ARK'S OWN RESULTS.
01 · TRANSFER
Training changes behavior only when the skill is applied on real tasks and reinforced afterwards. The classroom is not the variable, the work is.
BALDWIN AND FORD, 1988
02 · SPACING
Revisiting material across days beats cramming it into one session. Confirmed across hundreds of experiments.
CEPEDA ET AL., 2006
03 · RETRIEVAL
Recalling something from memory builds durable skill. Re-reading it feels productive and does not.
ROEDIGER AND KARPICKE, 2006
04 · CHANGE
Roughly a third of transformations succeed. Done with rigor at every stage, that rises to about three quarters.
MCKINSEY AND COMPANY
Practice on real work, spaced over weeks, recalled from memory, measured as behavior change. That is the whole design brief.
THE RETURN · MODELLED FROM ATLAS DATA
What does AI capability actuallyreturn?
Pick your industry. Set your team size. See the reclaimed hours and euros. Modelled from real occupational task data.
3500
MODELLED RETURN
Set your inputs and hit RUN THE MODEL. Numbers appear here.
READINESS CHECK · 5 TAPS · L1 TO L6
Five taps.One honest number.
Where does your org enter the AI curve? Rate each statement 1 (never) to 5 (systemic).
AWAITING 5 ANSWERS · 60 SECONDS
L1
L2
L3
L4
L5
L6
Q·01
Our team actually USES AI daily in real work. Not once, not in a demo.
Q·02
We SHARE what works: prompts, workflows, wins circulate across the team.
Q·03
We're REDESIGNING workflows around AI, not bolting it onto old ones.
Q·04
We MEASURE the impact: hours reclaimed, quality shifts, capability levels.
Q·05
We have GOVERNANCE: someone decides what's approved, restricted, or retired.
DAY 90 · WHAT A PILOT TEAM WALKS OUT WITH
DAY 90.
what was always missing. now built in.
WHAT COMPOUNDS AFTER DAY 90
PILOT TARGETS · SCOPED PER TEAM AT DIAGNOSTIC · MEASURED AGAINST YOUR DAY-0 BASELINE
0
WORKFLOWS REBUILT
+0.0
CAPABILITY LEVELS
~0.0H
PERSON / WEEK RECLAIMED
TANGIBLE
01
Team prompt library
15-30 versioned prompts covering the team's recurring work, forkable by anyone.
02
3-5 rebuilt workflows
Before/after doc for each: steps, prompts, guardrails.
03
Vocabulary handbook
65 concept cards, onboards every new hire.
MEASURED
04
Before/after report
Time saved, quality delta, capability shift. Board-ready.
05
Capability map
Every person scored L1-L6 at day 0 and day 90, delta on record.
06
EU AI Act record
Article 4 literacy documentation: role-based, dated, audit-ready.
AFTER
07
It keeps running and evolving with the team
Every rep, session and pilot adds to collective knowledge the company owns and can transfer.
08
Every new model, plugged in
New model ships, new workflow appears, new pilot needed. It lands here, not in another binder.
09
Two steps ahead
Daily practice compounds. Team memory grows. The org that runs on ARK moves before the market does.
THE FIRST 90 DAYS BUILD THE CAPABILITY. THEN ARK STAYS · THE LAYER YOUR COMPANY RUNS ITS CHANGE ON.
Get my company in →04 · PRICING · EUR EX VAT
Clear pricing.no theatre.
Individuals climb a self-serve staircase. Companies land small and expand.
TRACK 1 · PEOPLE · ARK DAILY
SELF-SERVE · STRIPE CHECKOUT
TRIAL
€3.79
7 DAYS · CONVERTS TO DAILY
The full daily loop. No calls, no procurement, no committee. Cancel anytime.
- →The full daily loop
- →No calls, no committee
- →Converts to Daily
DAILY
€17
PER MONTH
Daily card + daily rep. Personal Record. Capability Record certificate.
- →Daily card + daily rep
- →Personal Record
- →Capability Record certificate
DAILY CREATOR
€79
PER MONTH
Everything in Daily, plus the facilitated peer cohort.
- →Everything in Daily
- →Facilitated peer cohort
- →Cohort rituals + reviews
LIFETIME
€599
ONE TIME · DAILY, FOREVER
Daily, forever. One payment. No renewal.
- →Daily, forever
- →One payment
- →No renewal
TRACK 2 · COMPANIES · ARK PROGRAM
SALES-ASSISTED · LAND SMALL, EXPAND
STAGE 1 · DIAGNOSTIC
€4,800
ONE TEAM · CREDITED TO PILOT
A real L1 to L6 capability baseline, board-ready. Fully credited toward the Pilot.
- →One team baseline
- →L1 to L6 capability grid
- →Credited to Stage 2
STAGE 2 · PILOT
€48,000
90 DAYS · UP TO 12 PEOPLE
The full program. A documented board-ready before and after. Article 4 documented.
- →90 days · up to 12 people
- →Board-ready before / after
- →Article 4 documented
ENTERPRISE
from €180,000
PER QUARTER · ORG ROLLOUT
Rollout across the organisation.
- →Org-wide rollout
- →Per-quarter cadence
- →Custom scope
GUARANTEE · IF THE CAPABILITY DELTA IS UNDER +1.5 LEVELS BY DAY 60, WE RUN WEEKS 8 TO 12 ON OUR CLOCK.
GOVERNMENT · ARK WORKFORCE PROGRAM
Priced by scale via public RFP. Org 50 to 5,000 · International 5,000 to 100K · Regional 100K to 2M · National 2M+.
ADD-ONS
Extra Team+€28K
CapabilityOS+€1,200 / mo
Facilitator Hours€2,400 / 10h
Certification€1,800 / person
Exec Briefing€6,000
EU AI Act Dossier+€3,600
PRICES EX VAT · INVOICES AVAILABLE · CANCEL ANYTIME
Billing not yet connected? You'll be routed to invoice request.
A NOTE FROM THE FOUNDER
AI tools get bought. Pilots stall. Capability never gets built.
Fifteen years inside this industry. More than 10,000 people upskilled across Europe. Practised and tested with top companies. Then fourteen months embedded inside organisations, watching that same pattern repeat in every one of them. Software tourism.
ARK is my answer. Built on current models and live capability data, with numbers you can put in front of a board. The aim is simple: close the AI literacy gap, put people and companies ahead instead of behind, and kill tool tourism for good. Hands on. Daily. Measured.
15YEARS
10,000+UPSKILLED
14MONTHS FIELD
05 · GET INONE TEAM · NINETY DAYS
PILOT INTAKE · Q3 2026
GET MYCOMPANYIN.
One team. Ninety days. A 1:1 with the founder to scope it.
- → PILOT COHORT Q3 2026. LIMITED SLOTS
- → DIAGNOSTIC €4,800, CREDITED TO THE PILOT
- → DAY-60 GUARANTEE: DELTA < +1.5 LEVELS, WEEKS 8-12 FREE
SIGNAL · LATEST FINDINGS
What the research
actually says.
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